Mobile apps provide many benefits to customers and businesses, so almost a third of small businesses already have a mobile app.
When a user installs an app, it’s much easier to open and interact with it than to open a website in a separate browser app. And fewer barriers between user and user
Search Engine Optimization
Search engines like Google design provide the most relevant results based on your search. As extra people use mobile devices to browse the web, it makes sense to have a mobile app to help your website rank higher in search.
Mobile Friendly Interface
It’s pretty frustrating to see your favourite brand or product have a great website on a desktop, but when you install it on your phone or tablet, the mobile version pales.
One of the most significant rewards of mobile apps is that they can send push notifications to users. So you can proactively inform customers about sales, personal offers, and new posts without clicking and opening your app.
Another benefit of turning your website into a mobile app is that mobile apps can access different features on your phone more than a web browser can.
For example, you can integrate your app with other smartphone features such as phone contacts, browser data, camera features, and GPS to make your user experience more enjoyable and immersive.
Multitouch is a feature available only on iOS or Android apps. You can use various gestures to interact with an app, such as swiping, pinching, and more. As a result, users get an extra personalized, engaging, and familiar experience than they would with a desktop browser.
Depending on their location, some users may take a poor or no Internet connection. While a website always requires an internet connection, mobile apps can work offline, so they’re always available.
You can also integrate various offline features into your app. For example, it is possible to use Google Docs without an Internet connection since the changes are saved on the device and transferred to the haze when the user is back online.
Essential: Data About the Use of Mobile Applications
According to eMarketer, 90% of smartphone users spend their time using mobile apps, compared to 10% of web browsers. So why do users spend so much time with apps? Because apps outperform websites in many aspects. The user experience is more thoughtful, and apps can be pretty productive and have more features and offerings. For example, Booking, a well-known website for booking hotels worldwide, offers additional accommodation discounts when using a mobile application.
The average daily use of cell phones in the United States is approximately 4 hours. In addition, the market value of mobile apps, estimated at $920 million in 2017, is expected to exceed $3,798 million by 2025. In particular, 89% of users trust the availability of the mobile app to access online content, while only 11% of users visit a website for the same purpose. And, looking at the statistics, it is time to convert a website into a mobile application.
Website or App: Which is Better For Your Business?
As we have seen, a mobile application provides a series of critical benefits for any business. But is it necessary to convert every website? Not really. The company needs a mobile app if at least one of these factors applies.
Considerations: Website to Mobile App
As we develop mobile and web apps, we’ll offer tips to help businesses build a competitive app, especially if they plan to convert a website to a mobile app.